Rob Coleman

Archive for the ‘Crisis Communications’ Category

Crisis Mode

In Crisis Communications on February 9, 2012 at 12:46 pm

Much has been written about the PR maneuverings in the Planned Parenthood vs. Susan G. Komen kerfuffle. There are some great lessons to be learned by communications professionals, as we review the winner and loser in this story. (Need the background on this story? Read it here.)

From the outset, the PR team at Planned Parenthood drove this story, both through social channels and traditional print and broadcast networks. They created the narrative, while the Susan G. Komen Foundation apparently hoped it would go away quietly. As a result, the talking heads and opinion leaders had no shortage of Planned Parenthood spokespeople at their disposal for interviews. The Komen people issued a statement.

Komen was caught flat-footed, while the nimble PR professionals at Planned Parenthood were out in full force. The question is how Komen didn’t see this coming? Anyone taking a stand in the abortion debate is engaging in the most divisive issue of the past two generations. And to most of America, Planned Parenthood means just one thing….abortion clinics. Right or wrong, this is the perception, so any de-funding of Planned Parenthood is sure to fire up the abortion debate.

So, how can we learn from this and apply it to our companies?

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