Rob Coleman

Archive for the ‘Corporate Communications’ Category

(Arguably) The Best Communications Websites

In Blogs, Corporate Communications on January 26, 2012 at 9:25 am

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Which websites do I find most useful? Glad I asked.

I’ve created a list of websites that have benefited me and should help every corporate communicator. Before I get to it, here is the criteria on which my list is based:

1)      Original Content: Independent research and unique stories that are hard to find anywhere else.

2)      Case Studies: Sites that share real-world examples of success and failure are of particular interest. When you explain how something works and couple that with case studies that drive the point home, the lesson truly resonates.

3)      Broad Topics: Most of us communicators need to know about every platform – digital and print, social and traditional, visual and verbal.

4)      Depth of a Single Topic: Some websites provide such thorough social media content, it’s not a problem if they ignore everything else.

5)      Established Leader: Tried and proven. Some sites have been around for a long time and have developed a loyal following – for good reason.

With that criteria established, here are the websites on my must-read list:

Read the rest of this entry »

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Communications Trends to Follow in 2012

In Corporate Communications on January 5, 2012 at 2:49 pm

Stay on Target in 2012

You see them every year around this time: trends and predictions for the new year. Every industry, from business and politics to sports and entertainment, has umpteen articles about what’s in store for the coming year. The communications industry is no exception.

I’ve enjoyed these articles, as they often prove useful to my goal-setting and idea generation. I’ve been bookmarking them and decided to document some of them here at Communications Summit.

Nick Morgan at Forbes kicks off my list with “Morgan’s Top 5 Communication Trends and Predictions for 2012.” His points seem to reinforce what we are already figuring out — that many people simply don’t read much anymore. Our national discourse has been “Twitter-fied” with our attention spans lasting about 140 characters. Videos, short and snappy, are both the present and the future.

The PR Coach answers the question, “What are the Top PR Trends for 2012?” Content, curation, connections, community and counsel are the 5 C’s identified as the top trends. Read the rest of this entry »

What Am I Talking About?

In Corporate Communications on January 1, 2012 at 5:43 pm

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Social media, communications strategy, media relations, internal relations, crisis communications, marketing, publishing, video, technology…..if it’s part of the world of communications, it is relevant here.

The Communications Summit is a place to examine issues of the today from a PR practitioner’s perspective. Along with my thoughts, I will be curating plenty of relevant ideas from others in the communications industry. The Conversation Prism by Brian Solis (pictured above) is certainly relevant to our social media topics.

I look forward to seeing where The Communications Summit takes us. And, since it’s January 1, have a Happy New Year!