Rob Coleman

Chart Your Course on Twitter

In Social Media on January 11, 2012 at 9:59 am

Most communications professionals fit into one of two Twitter categories: 1) We are still getting our sea legs — not quite certain of the direction we should be taking on Twitter. We need help. 2) We’ve been on Twitter for a while and have found many creative and unique ways to engage our company. But we still want to improve. We have more to learn.

The team at my organization has recently transitioned from category 1 to category 2. That process took a while, but we are excited about the direction we are headed. For everyone in category 1 (or not even on Twitter yet), this blog’s for you.

I’ve rounded up some helpful advice from some top-notch sources that, if followed, will help you find Twitter success sooner rather than later.

SHOULD YOU BE ON TWITTER? Before we go any further, this question must be answered. Thanks to the folks at Flowtown, a humorous, yet relevant infographic will help you answer that question, while teaching you a few things in the process. You’ve really got to check it out.

A PROPER SETUP: If you are still new to this, David Foster at the Hubze Blog outlines the “Best Practices for Twitter Newbies.” Point #3 resonated with me. It is much easier to engage with a person than with a company, which is why I started Tweeting at the handle @AJGAColeman in 2011, instead of just Tweeting from the company handle @AJGAGolf. We still have a person manage our company handle, but for those whom I wish to personally engage, I do it as myself.

ENGAGE: Once you are set up properly, it’s all about engaging. For this there is a right way and a wrong way. In a new post called “The How and Why of Twitter Engagement,” Melonie Dodaro at Top Dog Social Media provides pointers to help you engage with a clear strategy. Dave Folkens at TopRank provides good tips in his article “Twitter Engagement for Business.”

BOOST YOUR PROFILE: At, an excellent three part series will help you get noticed. Check out Part 1, Part 2 and Part 3.

THE TWITTER BIBLE: And let’s not forget the bread and butter of social media – Mashable. Yes, the team at Mashable is more technology-focused now, but their social media content is still terrific. The comprehensive “Twitter Guide Book” is essential to anyone still learning the Twitter ropes.

Admittedly, the last link to Mashable is overwhelming. Read it a piece at a time, or pick and choose the titles you want. When you’ve digested all this terrific advice and charted a new course in Twitter, you will find yourself firmly in Category 2.


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