Rob Coleman

Archive for 2012|Yearly archive page

Social Media’s Super Tuesday Predictions

In Election, Social Media on March 5, 2012 at 4:58 pm

Can social media predict an election? Super Tuesday is tomorrow, and the folks at are examining this possibility.

The notion being tested here is that by measuring the influence of each Republican candidate in the social media realm, we can identify the winner. In short, Buzz=Votes. It will be interesting to see whether this is indeed any type of predictor, or whether it offers better accuracy than the traditional polling.

Are people more likely to discuss a candidate on social media if they intend to vote for the candidate? Probably so, but can that lead us to forecast an election? Color me skeptical, especially given that Rick Santorum isn’t predicted to finish in the top two in any state on Super Tuesday. That flies in the face of all the polls. But regardless, as a case study in social media, I’ll enjoy seeing the actual results.

Here are the Super Tuesday predictions from SocialMatica and Real Clear Politics, which offers the results of many traditional polls: Read the rest of this entry »


Crisis Mode

In Crisis Communications on February 9, 2012 at 12:46 pm

Much has been written about the PR maneuverings in the Planned Parenthood vs. Susan G. Komen kerfuffle. There are some great lessons to be learned by communications professionals, as we review the winner and loser in this story. (Need the background on this story? Read it here.)

From the outset, the PR team at Planned Parenthood drove this story, both through social channels and traditional print and broadcast networks. They created the narrative, while the Susan G. Komen Foundation apparently hoped it would go away quietly. As a result, the talking heads and opinion leaders had no shortage of Planned Parenthood spokespeople at their disposal for interviews. The Komen people issued a statement.

Komen was caught flat-footed, while the nimble PR professionals at Planned Parenthood were out in full force. The question is how Komen didn’t see this coming? Anyone taking a stand in the abortion debate is engaging in the most divisive issue of the past two generations. And to most of America, Planned Parenthood means just one thing….abortion clinics. Right or wrong, this is the perception, so any de-funding of Planned Parenthood is sure to fire up the abortion debate.

So, how can we learn from this and apply it to our companies?

Read the rest of this entry »

(Arguably) The Best Communications Websites

In Blogs, Corporate Communications on January 26, 2012 at 9:25 am

Website Image

Which websites do I find most useful? Glad I asked.

I’ve created a list of websites that have benefited me and should help every corporate communicator. Before I get to it, here is the criteria on which my list is based:

1)      Original Content: Independent research and unique stories that are hard to find anywhere else.

2)      Case Studies: Sites that share real-world examples of success and failure are of particular interest. When you explain how something works and couple that with case studies that drive the point home, the lesson truly resonates.

3)      Broad Topics: Most of us communicators need to know about every platform – digital and print, social and traditional, visual and verbal.

4)      Depth of a Single Topic: Some websites provide such thorough social media content, it’s not a problem if they ignore everything else.

5)      Established Leader: Tried and proven. Some sites have been around for a long time and have developed a loyal following – for good reason.

With that criteria established, here are the websites on my must-read list:

Read the rest of this entry »

Tweeting the Dream

In Social Media on January 19, 2012 at 9:14 am

Here’s a social media success story in which everyone did the right thing.

The Background: A professional golfer named Jason Gore was hoping to play in the PGA TOUR’s Northern Trust Open. He applied to play in the Monday qualifier, but also petitioned the tournament for a sponsor’s exemption. Each Tour event must sift through hundreds of requests for exemptions — a difficult task, to be sure. Gore’s actions made it a bit easier on them.

The Tweet Heard ‘Round the World: On January 8, Gore, an avid Tweeter with over 9,000 followers, posted this: “Just signed up for the @ntrustopen qualifier, but you have NO IDEA how stoked I’d be to get a sponsors invitation! #myhometown #mymajor.” This prompted his fans to go to bat for him. They Tweeted their support to @ntrustopen and encouraged others to do the same with Tweets such as this: “ok followers let’s see if we can help get Jason a sponsors invite. Tweet NTrustOpen that u want Gore in the field!!” Read the rest of this entry »

Chart Your Course on Twitter

In Social Media on January 11, 2012 at 9:59 am

Most communications professionals fit into one of two Twitter categories: 1) We are still getting our sea legs — not quite certain of the direction we should be taking on Twitter. We need help. 2) We’ve been on Twitter for a while and have found many creative and unique ways to engage our company. But we still want to improve. We have more to learn.

The team at my organization has recently transitioned from category 1 to category 2. That process took a while, but we are excited about the direction we are headed. For everyone in category 1 (or not even on Twitter yet), this blog’s for you.

I’ve rounded up some helpful advice from some top-notch sources that, if followed, will help you find Twitter success sooner rather than later.

SHOULD YOU BE ON TWITTER? Before we go any further, this question must be answered. Thanks to the folks at Flowtown, a humorous, yet relevant infographic will help you answer that question, while teaching you a few things in the process. You’ve really got to check it out. Read the rest of this entry »

Communications Trends to Follow in 2012

In Corporate Communications on January 5, 2012 at 2:49 pm

Stay on Target in 2012

You see them every year around this time: trends and predictions for the new year. Every industry, from business and politics to sports and entertainment, has umpteen articles about what’s in store for the coming year. The communications industry is no exception.

I’ve enjoyed these articles, as they often prove useful to my goal-setting and idea generation. I’ve been bookmarking them and decided to document some of them here at Communications Summit.

Nick Morgan at Forbes kicks off my list with “Morgan’s Top 5 Communication Trends and Predictions for 2012.” His points seem to reinforce what we are already figuring out — that many people simply don’t read much anymore. Our national discourse has been “Twitter-fied” with our attention spans lasting about 140 characters. Videos, short and snappy, are both the present and the future.

The PR Coach answers the question, “What are the Top PR Trends for 2012?” Content, curation, connections, community and counsel are the 5 C’s identified as the top trends. Read the rest of this entry »

A Twitter Success Story

In Social Media on January 4, 2012 at 1:01 pm

Twitter logo

Sure, Twitter is an outlet for those amusing, sometimes insightful, often meaningless thoughts that pop into our heads. On occasion, I find a newsworthy comment that hits Twitter before reaching the news sites. And sometimes a Tweet can have a lasting impact, as the American Junior Golf Association witnessed in 2011.

A 16-year-old golfer, who had been playing in AJGA tournaments the past couple years, encountered a sponsor’s end cap display at a grocery store. Having seen this sponsor’s products at AJGA tournaments, she snapped a pic on her mobile phone and uploaded it.

When the folks at this company saw the Tweet, this seemingly small act had a big impact. Pleased with the overall positive response from AJGA golfers, the sponsor will continue to be an AJGA partner in 2012. When they mentioned this Twitter story as an example, we understood the power of Twitter. Encouraging more of our junior golfers to connect, engage and thank our sponsors via Twitter and other social media is now a key tactic in our 2012 social strategy. We hope more success stories will follow.

What Am I Talking About?

In Corporate Communications on January 1, 2012 at 5:43 pm


Social media, communications strategy, media relations, internal relations, crisis communications, marketing, publishing, video, technology…..if it’s part of the world of communications, it is relevant here.

The Communications Summit is a place to examine issues of the today from a PR practitioner’s perspective. Along with my thoughts, I will be curating plenty of relevant ideas from others in the communications industry. The Conversation Prism by Brian Solis (pictured above) is certainly relevant to our social media topics.

I look forward to seeing where The Communications Summit takes us. And, since it’s January 1, have a Happy New Year!